What You Need?
So what do you need to create your own collection of fast-moving, profit-generating products? In addition to the knowledge base I discussed earlier, you will also need several different tools, which will automate some processes and make others much easier.
When you break it down, you will need five different things:
A considerable amount of private label content on certain products
If you’re creating a niche site, then try to find all private label content in the same niche. Also, make sure that all of the private label content comes with rights that allow you to bundle it into e-books. Next, actually take the time to turn all of these pieces of private label content into e-books.
Once you have finished creating e-books out of your stacks of private label content, you will want to move on to the next step, which is creating graphics for all of those e-books. Now, you can create your own e-covers and graphic sets by getting ebook creation software or a script, such as the following Sqribble Software you can hire a designer to do it for you at the following Fiverr
Next, you will need to purchase both a domain name and hosting
This is probably one of the most important parts, even though almost everyone simply goes the “cheap hosting” route. I personally suggest that you purchase a robust hosting package, which isn’t too overly-expensive, but provides you with the features you need to run a professional site. You can find such an example at the following NameCheap or Hawkhost
You will also want to keep branding in mind when you select your domain name, contrary to what some may have told you about the benefits of an anonymous business.
Create Sales Page
To go along with your other selling tools, you will also need to create a sales page. You may want to consider soliciting the help of a copywriter, as having good copy can easily double or triple your conversion rate.
There are a number of benefits to using private label content for your products, rather than creating new products. The first is obviously that it will save you either a significant amount of time or a significant amount of money.
If you actually create the products yourself, it will take hundreds of person-hours and the end result may even be less satisfactory than if you had simply purchased the private label content from someone else.
Furthermore, if you hire a ghostwriter to create the content for you, you could end up paying hundreds or even thousands of dollars to complete the project. In all likelihood, purchasing private label content will be considerably cheaper.
In addition to it being cheaper and requiring less work, purchasing private label content is also the fastest option. This means you don’t have to wait on a ghostwriter or put in hours yourself before you have any tangible products that you can actually market.
Last – and perhaps the best – “pro” of using private label content is that it allows you to maximize the amount of products you sell. If you select a given niche to sell in, selling more products and reaching more customers will help you to establish credibility as an authority.
This, in turn, will exponentially increase the amount of sales you make. No longer will you be working from sale-to-sale to generate profit. Instead, customers will be coming to you to see when you will be releasing your next product, so they can reserve a copy or purchase it on the launch date.
All of these factors come together to spell out a clear answer: using private label content is often the best route for earning cash with digital products. It is also often the best route for creating quality content in the shortest period of time. Keep this in mind next time you decide to build a high-powered digital product.
There are a number of “cons” to using private label content, too. While it is faster and cheaper, it is also often less personal and also has a higher level of distribution from other sellers. If, for instance, there is no set cap on how many copies a person can sell, then a highly-skilled marketer can purchase the content and expose it to literally thousands of people in your exact niche.
Not being personal, as I mentioned, is also a big problem. You don’t actually get to create the content yourself. In fact, you don’t even get the chance to guide or direct the making of this product, as you would with a ghostwritten product. That means that it wont necessarily interface with your other marketing efforts. It also might not be up to the level of quality you would maintain if you were directing its creation.
Another problem is that these products generally don’t come with a complete selling kit. You normally will only receive the articles or the report in plain text format or in PDF format. If you want to add graphics and other marketing tools, you will have to create them at your own expense.
Additionally, if you want to differentiate your product from another product, you may have to edit PDF files to re-write portions, insert your own comments, and add diagrams and pictures where relevant and needed.
Last, you will also have to create your own sales pages for all of these private label digital products. This can be either time-consuming or costly. Either way, it will tack on a significant premium to your private label rights purchase costs, so do not expect only to pay for the bundle.
While purchasing private label content and reselling it can be quite a profitable activity, it is important not to falsely identify everything as perfect. There are certainly some challenges you will face, so do not expect everything to be simple and easy.